Assistant Professor of Marketing
London Business School
Research Interests: pricing and information provision on digital platforms
Email: xzhang@london.edu
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Xu Zhang is an Assistant Professor of Marketing at London Business School. She specializes in information design and pricing strategies for digital platform markets. With a global reach, she collaborates with companies across various industries, including healthcare, freelancing, e-commerce, online travel, and NFTs. Her work has been published in leading journals such as the Journal of Marketing Research and Marketing Science. She also serves on the editorial board of Marketing Science.
Xu currently teaches Digital Marketing courses within the Executive MBA, MBA, and other master programs at London Business School. She has previously taught Empirical Marketing Models and Marketing core at London Business School, and Applied Microeconomics at the University of Michigan. Her teaching skills were recognized by Poets & Quants as one of the Best 40-Under-40 MBA professors in 2023 and being a runner-up for LBS's Best Teacher Award in MiM 2021. Additionally, Xu has been interviewed by leading media outlets such as BBC and the Economist.
Xu holds a PhD degree in Business Economics from the University of Michigan, an MS in Economics from UC Davis, a BS in Engineering from Tsinghua University, and dual BA in Economics from Peking University.
London Business School
Ross School of Business, University of Michigan